Campagna “Porta la sporta”

Martedì
02:46:32
Aprile
20 2010

Campagna “Porta la sporta”

Oggi: Massari al mercato di via Eustachi per regalare 1000 borse a rete riutilizzabili

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Milano " oggi, martedì 20 aprile, dalle ore 10.00 alle ore 12.00, l’assessore all’Ambiente Paolo Massari si recherà al mercato di via Eustachi (all’angolo con via Maiocchi) e consegnerà a 1000 cittadini milanesi una borsa di cotone a rete per trasportare i propri acquisti.

L’iniziativa rientra tra quelle pensate per testimoniare con azioni concrete l’adesione del Comune di Milano a “Porta la sporta”, campagna nazionale promossa dall’Associazione Comuni Virtuosi nella settimana che va dal 17 al 24 aprile, per informare i cittadini sui danni ambientali provocati dall’uso degli shopper di plastica monouso.

“Le borse di plastica causano veri e propri disastri ambientali " ha detto Massari ". Sono certo che questo piccolo omaggio servirà a far riflettere sui gesti che compiamo ogni giorno senza la consapevolezza di causare ’impronte’ ambientali a volte molto poco sostenibili da parte del nostro ecosistema”.

Le sportine in rete sono leggerissime (27 grammi) e poco ingombranti, ma nello stesso tempo molto capienti, potendo portare anche 15 kg di spesa. Sono realizzate in cotone, una fibra naturale completamente biodegradabile, e saranno distribuite ai milanesi insieme a un volantino che, informando correttamente sul reale ’indotto ambientale’ delle borse in plastica, mira ad indurre una modifica consapevole delle abitudini verso comportamenti più eco-responsabili.

Source by Paolo_Massari


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