Gli indicatori di prestazione del negozio

16 2016

Gli indicatori di prestazione del negozio

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I numeri che orientano le decisioni
di Emanuele Schmidt

Questo libro è stato scritto nella convinzione che “fare commercio” sia una professione che richiede alcune competenze trasversali, indipendenti dal tipo di formula commerciale con cui si opera. Una di queste è la capacità di comprendere e utilizzare gli indicatori di prestazione del negozio per poter interpretare i risultati di un punto vendita, prendere decisioni per migliorarli, monitorare l’efficacia delle decisioni prese.

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Editore: Franco Angeli
Collana: Manuali
Data uscita: 21/09/2009
Pagine: 144
Formato: brossura

#laFeltrinelli #marketing #Testiprofessionali #negozi #directmarketing #vendita

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