Schering-Plough's Global Animal Management, Inc. Introduces VeriSource(TM) Comprehensive Livestock Tracing and Tracking System

Sunday
13:57:49
April
18 2004

Schering-Plough's Global Animal Management, Inc. Introduces VeriSource(TM) Comprehensive Livestock Tracing and Tracking System

National Animal Identification Targeted as a Critical Need

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UNION, N.J., April 13 /PRNewswire-FirstCall/ -- Schering-Plough Corporation (NYSE: SGP) announced today that a new computer-based tracing system for livestock, VeriSource(TM), is being introduced by Global Animal Management, Inc. (GAM). Global Animal Management, a wholly owned subsidiary of Schering-Plough Animal Health Corporation, developed the system to meet the needs of the food production animal industry. With the recent increased attention to food safety and pending animal identification legislation, the tracing and tracking features of this system has become even more relevant, according to James F. Heinle, president, Global Animal Management.

"Schering Plough Animal Health's experience with animal identification and tracking began with the Home Again(R) pet identification system," Heinle said. "Our VeriSource program for livestock goes beyond tracing and tracking. At a time when the cattle industry, consumer groups and various U.S. government agencies are taking steps to further ensure that the country's food supply remains as safe as possible, Global Animal Management offers a system that not only addresses identification but also provides easy-to-use full lifecycle management tools as well," Heinle said.

Attention to the adoption of national animal identification has increased since the December 23, 2003, discovery of a Holstein cow in Washington State infected with bovine spongiform encephalopathy (BSE), commonly known as mad cow disease. The VeriSource system can facilitate tracing and tracking of animals for the purposes of identifying, containing and reducing potential compromises to the safety of the nation's food supply. The United States Department of Agriculture, along with the food producing industries, are currently considering alternative means for identification, tracing and tracking of food animals.

The Washington State incident has resulted in a significant loss to the U.S. cattle industry since many countries have banned the import of cattle/beef from the U.S., according to DeeVon Bailey, PhD, Professor of Economics and Extension Economist at Utah State University. "The stoppage of export has cost the industry approximately $10 million per day in lost exports," he said. "The BSE impact can be measured in billions of dollars."

Bailey identified a computer-based system as the most effective choice for the U.S. industry. "I believe that the U.S. system has the potential of being the best in the world, if we look to computer-based systems," he said. "When you consider the geographic area where food animals are raised along with the movement of those animals through their lifecycle, the only way to collect efficient trace-back information and maintain confidence in US exports is to do so with a computer-based system."

VeriSource tools combine computer hardware and software products designed and built to allow livestock producers a way to better manage and analyze data. When coupled with a unique animal identification, VeriSource creates an integrated electronic system of record to assist the food animal industry in meeting the requirements for the proposed National Animal ID program and potentially for Country of Origin Labeling (COOL) legislation as well.

VeriSource tools include software for collecting livestock processing and source records, which can be used with desktop, laptop, PDA, tablet PCs and various wireless and electronic devices. In addition, the system stores and reconciles the identity of food animals from birth to harvest and is easily accessible through the Internet.

Addressing public health concerns is just one benefit of this system, Heinle added. "VeriSource provides the livestock industry with a highly flexible data collection system covering the full range of health, economic and regulatory information necessary to address current and future business requirements. This system can be tailored for the producer and provides the producer with enhanced analytical tools, ultimately leading to better decisions on the farm."

Schering-Plough Animal Health Corporation is the global animal health business of Schering-Plough Corporation of Kenilworth, N.J., a research-based company engaged in the discovery, development, manufacturing and marketing of pharmaceutical products worldwide.

DISCLOSURE NOTICE: This press release contains "forward-looking statements" including an estimate of the potential market for VeriSource(TM). Many factors could cause actual results to differ materially from the forward-looking statements. Schering-Plough does not assume the obligation to update any forward-looking statement. For further details and a discussion of risks and uncertainties that may affect forward-looking statements, see Schering-Plough's Securities and Exchange Commission (SEC) past and future filings, including Schering-Plough's 2003 10-K.

SOURCE Schering-Plough Corporation

CONTACT: Media - Julie Lux, +1-908-298-4774, Cell - +1-908-216-0370; or Investors - Lisa W. DeBerardine or Janet M. Barth, all of Schering-Plough Corporation, +1-908-298-7436

Web site: http://www.schering-plough.com
(SGP)

Source by PRESS


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