Elizabeth Arden Inc.: Elizabeth Arden, Inc. Announces Exclusive Beauty Licensing Agreement With Britney Spears

14 2004

Elizabeth Arden Inc.: Elizabeth Arden, Inc. Announces Exclusive Beauty Licensing Agreement With Britney Spears

/PR Newswire/ NEW YORK - Elizabeth Arden Inc. announced today that it has signed an exclusive global licensing agreement with Britney Spears, the internationally acclaimed music star, to develop and market her own line of fragrance, skincare, and colour cosmetics products.

View 136.8K

word 632 read time 3 minutes, 9 Seconds

Elizabeth Arden Inc.: Elizabeth Arden, Inc. Announces Exclusive Beauty Licensing Agreement With Britney Spears

Agreement Covers Fragrance, Colour Cosmetics and Skincare; First Fragrance Due in Department Stores in Fall 2004

The licensing agreement includes the development, marketing, and distribution of fragrance, skincare, and colour cosmetics with Britney Spears' exclusive endorsement. The first product to be introduced will be a fragrance, to debut in prestige department stores in Fall 2004. Britney is personally involved in all aspects of product development, in order to bring her own style and personality to the fragrance, packaging and marketing. "I love perfume and cosmetics," said Britney, "and am so excited to develop my own line with Elizabeth Arden."

"We are delighted to be working with Britney Spears," said Paul West, president of Elizabeth Arden. "She is a talented, fashionable woman who appeals to a young and international consumer base. Together with our Department Store trade partners, we will introduce a glamorous fragrance concept to the U.S. market in the fall, and we look forward to the launch of
the new brand."

The agreement was arranged through Brand Sense Marketing, the
Los Angeles-based marketing and licensing company. "We are thrilled to have Elizabeth Arden on board as a premier licensing partner for our client Britney Spears," said Robert Hollander, president of Brand Sense. "They have already demonstrated superb creativity and exceptional commitment to building this key category of Britney's licensing program into a huge retail

Britney Spears is a multi-faceted performer whose extraordinary career and style is an inspiration to millions of fans around the globe. With the release of her latest CD, "In The Zone," she became the first female artist to have four number one albums in a row, with total sales exceeding 50 million copies. To date, "In The Zone" has sold more than 5 million CDs.
Her performing career has evolved to include writing, producing and acting while her concerts continue to sell out. Her new concert tour, "The Onyx Hotel Tour" debuted March 2, 2004 and continues through the spring and summer with 75 stops in major US and European and Asian cities.

Elizabeth Arden is a global prestige fragrance and beauty products company. The Company's portfolio of leading brands includes the fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue, ardenbeauty, Elizabeth Taylor's White Diamonds, Passion,
Forever Elizabeth and Gardenia, White Shoulders, Geoffrey Beenès Grey Flannel, Halston, Halston Z-14, Unbound, PS Fine Cologne for Men, Design and Wings; the Elizabeth Arden skincare line, including Ceramides and Eight Hour Cream; and the Elizabeth Arden colour cosmetics line.

Brand Sense Marketing is an integrated marketing services company specializing in Brand Development, licensing, strategic alliances, promotions and sponsorship programs. The Brand Sense mission is to continually seek innovative ways and new venues to grow client's brands and secure new revenue sources. The company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Brand Sense Marketing is headquartered in Los
Angeles, with another office in Detroit. The company's website address is www.brand-sense.com .

Web site: http://www.brand-sense.com

per maggiori informazioni: Contact: Shirine Coburn of Coburn Communication, Inc., +1-212-730-7277, shirine.coburn@coburnww.com; or Brad Horn, Vice President of Marketing of Brand Sense Marketing, +1-310-843-2400, bhorn@brand-sense.com/

Media Contact:
Coburn Communication, Inc.
Shirine Coburn
E: shirine.coburn@coburnww.com
Brand Sense Marketing
Brad Horn, Vice President of Marketing
E: bhorn@brand-sense.com

Source by press

LSNN is an independent editor which relies on reader support. We disclose the reality of the facts, after careful observations of the contents rigorously taken from direct sources, we work in the direction of freedom of expression and for human rights , in an oppressed society that struggles more and more in differentiating. Collecting contributions allows us to continue giving reliable information that takes many hours of work. LSNN is in continuous development and offers its own platform, to give space to authors, who fully exploit its potential. Your help is also needed now more than ever!

In a world, where disinformation is the main strategy, adopted to be able to act sometimes to the detriment of human rights by increasingly reducing freedom of expression , You can make a difference by helping us to keep disclosure alive. This project was born in June 1999 and has become a real mission, which we carry out with dedication and always independently "this is a fact: we have never made use of funds or contributions of any kind, we have always self-financed every single operation and dissemination project ". Give your hard-earned cash to sites or channels that change flags every time the wind blows , LSNN is proof that you don't change flags you were born for! We have seen the birth of realities that die after a few months at most after two years. Those who continue in the nurturing reality of which there is no history, in some way contribute in taking more and more freedom of expression from people who, like You , have decided and want to live in a more ethical world, in which existing is not a right to be conquered, L or it is because you already exist and were born with these rights! The ability to distinguish and decide intelligently is a fact, which allows us to continue . An important fact is the time that «LSNN takes» and it is remarkable! Countless hours in source research and control, development, security, public relations, is the foundation of our basic and day-to-day tasks. We do not schedule releases and publications, everything happens spontaneously and at all hours of the day or night, in the instant in which the single author or whoever writes or curates the contents makes them public. LSNN has made this popular project pure love, in the direction of the right of expression and always on the side of human rights. Thanks, contribute now click here this is the wallet to contribute

Similar Articles / Elizabet...ey Spears